Keamogetswe Matsho
Children's Book Author | Entrepreneur | Children's Literacy Development Advocate
Children's Book Author | Entrepreneur | Children's Literacy Development Advocate
Keamogetswe Matsho is a South African entrepreneur, executive leader, and author with over 14 years of private sector experience. She currently serves as Managing Director of Lamont Group and Maru Maphiri Group and is a shareholder at medical equipment supplies company, Green Leaf Holdings. She was previously COO at Mzansi Holdings, CEO at Tocobyte, and CEO at Aqua Air Africa, where she led groundbreaking innovations like building Africa’s first atmospheric water generation plant. She was also a non-executive director at Makhamisa Foods, one of South Africa’s fastest-growing FMCG brands.
Beyond her corporate achievements, Keamogetswe is passionate about women’s empowerment and is deeply committed to fostering a love of reading among young children. She has served on the board of the NPO, Action Development Agency, focusing on initiatives like access to clean water and skills development. Her advocacy for women's empowerment in male-dominated industries is evident through her efforts in promoting diversity and inclusion in leadership roles. She is currently the chairwoman of Maphiri Foundation NPC; focused on driving literacy, entrepreneurship skills and financial literacy through reading. She also serves on the board of Farmlink Foundation NPC.
Keamogetswe is a passionate advocate for building entrepreneurial skills in young people, early childhood literacy, and financial literacy with board experience in non-profit organisation. In 2025, she released her debut children’s book, Maphiri’s Marvellous Money Moves, combining her business acumen and storytelling to teach kids about financial literacy and entrepreneurship.
For partnerships, speaking and panel engagements, contact: keamogetswe@maphirisbooks.com
The company behind Maphiri’s Marvellous Money Moves is a purpose-driven educational publishing and literacy development organisation dedicated to empowering the next generation of readers and leaders. We focus on three core pillars.
Through our flagship book and supporting educational materials, we aim to ignite a love for reading
in children aged 10–14, while also teaching them practical skills to navigate money, buil
confidence, and think like young entrepreneurs. Our goal is to bridge critical learning gap
by delivering culturally relevant stories that are both engaging and transformative.
We partner with schools, corporates, and community organisations to ensure that every child
(regardless of background) has access to empowering content that prepares them for real-world success.